Imagine me vocational academy

This module lays the foundation for understanding Search Engine Optimization (SEO) by exploring its definition, purpose, importance in digital marketing, and how search engines operate. It also delves into the evolution of SEO, highlighting key milestones such as major algorithm updates and emerging trends that shape the future of SEO.

On-page SEO refers to the optimization techniques applied directly to your website’s pages to improve their ranking on search engines and provide a better user experience. This session covers essential elements of on-page SEO, such as content optimization, URL structure, and site architecture, all of which are crucial for creating a solid foundation for your SEO efforts.

Technical SEO Technical SEO refers to the process of optimizing the technical aspects of a website to improve its ranking on search engines. It involves making sure that a website meets the technical requirements of modern search engines, such as fast loading times, mobile-friendliness, and secure connections. This will cover crucial aspects of technical SEO, including website speed and performance, and mobile optimization.

Off-Page SEO Off-page SEO refers to all the actions taken outside of your website that influence its rankings within search engine results. While on-page SEO focuses on optimizing elements within your website, off-page SEO is about building authority and trustworthiness through external efforts, such as link building and social media engagement. This Weekexplores key off-page SEO strategies, including link building and the impact of social signals.

SEO analytics and tools are crucial for evaluating the effectiveness of your SEO strategies and making data-driven decisions. This Weekfocuses on tracking and measuring SEO success, utilizing advanced SEO tools, and performing technical audits to ensure optimal website performance.