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Your objective is to try to get individuals who are on Facebook to find you what you’re looking for as necessary or exciting enough that they will consider your Opt-In as a no-brainer. • You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages. • If possible, you should at least remove one step from the process by not having your visitors LEAVE Facebook to Opt-In. • Although there are many paid tools available, there is at least one that is free. • You will need to create a “form” from your autoresponder and then add it to your Fan Page. • Both Aweber and GetResponse have Apps that will allow you to connect your autoresponder to your Fan Page.